If you have decided to do some advertising with flyers there are some creative ways to use that will get you better results over the competition and get your flyer not only read but pinned to the fridge.
The purpose of a flyer is more than just informing people about your business but enticing them to realise that your offer is a "keeper". A keeper flyer is what is known as an evergreen-offer.
What is an Evergreen offer?
An evergreen offer is a continuing offer and has no start or end date to it. These offers work best because people see them as ongoing value. Any ongoing value that is in a field or offer that people use continuously or one that they may need soon, is one that they are more likely to pin to their fridge with a magnet.
I'm sure anyone with school age kids has a fridge full of magnetised drawings, school notices and other likely-to-be-used-soon flyer offers decorating their refrigerators. It is what helps to make a family home.
The trick to getting your flyer pinned into this menagerie of bright colour is to make it so it stands out.
A Creative suggestion for an Evergreen offer
My suggestion to make your flyer stand out amidst all the 'gunnabe 'Picasso's adorning the fridge door, is to make it a different shape. A star or a Triangle or perhaps a circular shape will be a more eye-catching reminder to use your services.
By not only changing the shape of the flyer but to print your flyer on a coloured background that is not usually found in a kindergarten or art class will also help it to stand out in a crowd.
By offering an evergreen special on this flyer will make people want to keep it. After all, everyone today needs and wants to save money.
What sort of evergreen offer lasts longest?
The longest lasting evergreen offer I found was a permanent discount. Not just a 5% discount but 15% discount was a good one I found for Plumbers and Electricians. This 15% discount could only be had when they quoted the 'magic' discount word from off that particular flyer.
To make sure they never lost that word, people would pin the flyer to their fridge door for the next time they needed to call a Plumber or Electrician. This type of flyer advertising can be used in any number of ways to promote a service but may not work as well for a retail offer.
The important thing to remember when using flyers to advertise your business is to be creative and innovative.
The purpose of a flyer is more than just informing people about your business but enticing them to realise that your offer is a "keeper". A keeper flyer is what is known as an evergreen-offer.
What is an Evergreen offer?
An evergreen offer is a continuing offer and has no start or end date to it. These offers work best because people see them as ongoing value. Any ongoing value that is in a field or offer that people use continuously or one that they may need soon, is one that they are more likely to pin to their fridge with a magnet.
I'm sure anyone with school age kids has a fridge full of magnetised drawings, school notices and other likely-to-be-used-soon flyer offers decorating their refrigerators. It is what helps to make a family home.
The trick to getting your flyer pinned into this menagerie of bright colour is to make it so it stands out.
A Creative suggestion for an Evergreen offer
My suggestion to make your flyer stand out amidst all the 'gunnabe 'Picasso's adorning the fridge door, is to make it a different shape. A star or a Triangle or perhaps a circular shape will be a more eye-catching reminder to use your services.
By not only changing the shape of the flyer but to print your flyer on a coloured background that is not usually found in a kindergarten or art class will also help it to stand out in a crowd.
By offering an evergreen special on this flyer will make people want to keep it. After all, everyone today needs and wants to save money.
What sort of evergreen offer lasts longest?
The longest lasting evergreen offer I found was a permanent discount. Not just a 5% discount but 15% discount was a good one I found for Plumbers and Electricians. This 15% discount could only be had when they quoted the 'magic' discount word from off that particular flyer.
To make sure they never lost that word, people would pin the flyer to their fridge door for the next time they needed to call a Plumber or Electrician. This type of flyer advertising can be used in any number of ways to promote a service but may not work as well for a retail offer.
The important thing to remember when using flyers to advertise your business is to be creative and innovative.
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