Leaflet distribution is a lot like BBC 1's TV show Dragon's Den. On the show, many businesses pitch their business, their products and their services to the Dragons, who in return make an investment into their business. Many business people who go on Dragon's den get eaten alive because they have not done their research, they don't know everything about their products - which they should.
Imagine when your potential customer picks up your leaflet off their doormat, you have about 4-5 seconds to entice the reader into reading the rest of the leaflet. Therefore your 'pitch' must be very well written, informative and entertaining. Most of the successful entrepreneurs on Dragon's Den don't just roll off a whole list of numbers and facts to do with their business, they engage the Dragons in conversation, they refer to their individual businesses. This is what you must do with your leaflets, why would a customer want to read a list of services you offer? Whereas if you are able to tell them how it will benefit them and why they are missing out, then that is a whole different matter.
However, you must come up with a way of doing this without covering your leaflets in lengthy paragraphs. You must keep your readers entertained, just like in the Den. The entrepreneurs know their facts so when a Dragon asks a question they are able to respond quickly. Obviously with leaflets, the customer can't ask you questions unless they contact you somehow, therefore you must make sure that your leaflets are clear and informative, thus narrowing the chance of the reader having any questions about your business.
All the above things are possible by simply spending abit longer on the designing and wording of your leaflets, this part of your leaflet campaign is a crucial part. A well prepared pitch looks will look far more professional than a 'quickly put together one'. By including all the things I have spoken about in this article you are massively increasing your chances to do well with your leaflet distribution campaign, which in the current economic climate it is important to get every client you can. With a lack of public money and the rise of the internet many high street shops are wondering how they are going to last another year, but with the right balance between offline and on line marketing many businesses can thrive in these negative times.
Imagine when your potential customer picks up your leaflet off their doormat, you have about 4-5 seconds to entice the reader into reading the rest of the leaflet. Therefore your 'pitch' must be very well written, informative and entertaining. Most of the successful entrepreneurs on Dragon's Den don't just roll off a whole list of numbers and facts to do with their business, they engage the Dragons in conversation, they refer to their individual businesses. This is what you must do with your leaflets, why would a customer want to read a list of services you offer? Whereas if you are able to tell them how it will benefit them and why they are missing out, then that is a whole different matter.
However, you must come up with a way of doing this without covering your leaflets in lengthy paragraphs. You must keep your readers entertained, just like in the Den. The entrepreneurs know their facts so when a Dragon asks a question they are able to respond quickly. Obviously with leaflets, the customer can't ask you questions unless they contact you somehow, therefore you must make sure that your leaflets are clear and informative, thus narrowing the chance of the reader having any questions about your business.
All the above things are possible by simply spending abit longer on the designing and wording of your leaflets, this part of your leaflet campaign is a crucial part. A well prepared pitch looks will look far more professional than a 'quickly put together one'. By including all the things I have spoken about in this article you are massively increasing your chances to do well with your leaflet distribution campaign, which in the current economic climate it is important to get every client you can. With a lack of public money and the rise of the internet many high street shops are wondering how they are going to last another year, but with the right balance between offline and on line marketing many businesses can thrive in these negative times.
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