1. Have a Marketing Plan Target
When doing your advertising ask yourself this question.
How much revenue has any advertisement generated for me?
If you unable to answer this question, Massive action should be taken as you are throwing money away.
As long as you stick to this marketing process you will see great results in your advertising
2. You must focus and plan
You must know your daily target.
You also must be very focused
You also must be very specific.
What do want to achieve?
Everyone wants to attract more clients, more clients can be only two people, would that help you achieve your goals for the year?
Focus on what you think the client would need and offer solutions. Your focus should not be solely on what your firm does but the solutions it offers to its clients.
Whenever you place an advert online or offline, your firm's name should not be at the top of the advert. The solution to your clients' problem should be at the top so that you can easily win them.
In this case the customer can contact you directly.
3. Grab Your Customer using A.I.D.A
Grab the Attention (A),
Demonstrate some Interest (I)
There must a Desire (D)
The client must Act (A)
Here are some examples:
A- Attention
E.g. "Discover How Not To Be Harassed by Your Landlord"!
I - Interest
At this stage the client must find this message interesting.
"You do not deserve to be harassed by an aggressive landlord."
D - Desire
This is where you can say
"We have a 10 page booklet for you on how to avoid such harassment. This booklet contains information that we have advised over 1000 people in the last 5years."
A - Action
You write something which will push them to take action
"Get your Free guide Now by... "
You then capture their name, email, telephone number and so on.
4. Measure Your Marketing
Measuring your marketing leads to increased profits. When you advertise and you forget about it without measuring them you are throwing money away. It could be that advert is not generating any profits.
Take care of your existing clients. It is always better to keep an existing client than try to get a new one. Build better relationships with your existing clients by following up or you would lose them.
5. Have marketing messages at the window of your premises.
As people walk by your office they must see what you are offering. They will stop by and enter or make the phone call, in this case using a free phone number will be appropriate. When you adopt this strategy you are bound to receive more profits by the end of the year.
When they come into the office there is no need to display magazines unrelated to their situation. Posters should be displayed inside for them to have a read whiles they are waiting.
6. Take advantage of the Internet.
According to the law gazette one in five people are looking for solicitors online. This is where you definitely need to have a website which is catching. People only have 3 seconds to take action online. So your website should be easy to navigate.
7. Ask for Help
If you do not know how to apply all these techniques request help from those who can as this can save you a lot of time and effort. It is imperative that you seek outside help and you must do it very FAST.
MY RECOMMENDATIONS
Invest some time into your marketing every week. This should not be ignored.
If you are not on the internet get online. Do not put all your eggs in one basket by only using offline marketing. Put some measurements in place and consistently take action.
When doing your advertising ask yourself this question.
How much revenue has any advertisement generated for me?
If you unable to answer this question, Massive action should be taken as you are throwing money away.
As long as you stick to this marketing process you will see great results in your advertising
2. You must focus and plan
You must know your daily target.
You also must be very focused
You also must be very specific.
What do want to achieve?
Everyone wants to attract more clients, more clients can be only two people, would that help you achieve your goals for the year?
Focus on what you think the client would need and offer solutions. Your focus should not be solely on what your firm does but the solutions it offers to its clients.
Whenever you place an advert online or offline, your firm's name should not be at the top of the advert. The solution to your clients' problem should be at the top so that you can easily win them.
In this case the customer can contact you directly.
3. Grab Your Customer using A.I.D.A
Grab the Attention (A),
Demonstrate some Interest (I)
There must a Desire (D)
The client must Act (A)
Here are some examples:
A- Attention
E.g. "Discover How Not To Be Harassed by Your Landlord"!
I - Interest
At this stage the client must find this message interesting.
"You do not deserve to be harassed by an aggressive landlord."
D - Desire
This is where you can say
"We have a 10 page booklet for you on how to avoid such harassment. This booklet contains information that we have advised over 1000 people in the last 5years."
A - Action
You write something which will push them to take action
"Get your Free guide Now by... "
You then capture their name, email, telephone number and so on.
4. Measure Your Marketing
Measuring your marketing leads to increased profits. When you advertise and you forget about it without measuring them you are throwing money away. It could be that advert is not generating any profits.
Take care of your existing clients. It is always better to keep an existing client than try to get a new one. Build better relationships with your existing clients by following up or you would lose them.
5. Have marketing messages at the window of your premises.
As people walk by your office they must see what you are offering. They will stop by and enter or make the phone call, in this case using a free phone number will be appropriate. When you adopt this strategy you are bound to receive more profits by the end of the year.
When they come into the office there is no need to display magazines unrelated to their situation. Posters should be displayed inside for them to have a read whiles they are waiting.
6. Take advantage of the Internet.
According to the law gazette one in five people are looking for solicitors online. This is where you definitely need to have a website which is catching. People only have 3 seconds to take action online. So your website should be easy to navigate.
7. Ask for Help
If you do not know how to apply all these techniques request help from those who can as this can save you a lot of time and effort. It is imperative that you seek outside help and you must do it very FAST.
MY RECOMMENDATIONS
Invest some time into your marketing every week. This should not be ignored.
If you are not on the internet get online. Do not put all your eggs in one basket by only using offline marketing. Put some measurements in place and consistently take action.
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