Good clear signage is all important to a retail business. Customers need to be able to find you easily, potential customers need to be attracted to your store rather than your competition's by a sign that stands out from the rest. It needs to be simple and striking, visible day or night and convey the nature of your business. A tall order perhaps, but one that can be delivered by a custom-made neon sign.
Neon signs have an attraction of their own that hasn't ever quite been overtaken by the advent of LED signage. The appeal of neon lies in its warm glow, its hint of nostalgia for better times and its wide range of colours. But despite its association with past decades, neon can also be thoroughly modern.
The flexible glass tubes used to create custom-made neon signs can be bent and shaped to form almost any shape and design you can dream up. The creation of neon-signs is an art form more than a science and the resulting signs can be individual and unique. Exactly what you are looking for when you seek to differentiate your business from the crowd on the high street.
Think about your whole business brand when you are designing a custom neon sign. Should it be simple - just the business name in your brand colours? Or graphic, showing your highly recognisable logo? Fun, with a cartoon representation of your main product offering in bright neon shades? There are so many options that it can be quite bewildering.
Take a step back from your shop front or business entrance before you finalize a design. Look at the signs on each side of you and further down the street. What are they saying, how are they presented. Make a note of the colours used and the formats. Are they using neon or LED signage? Illuminated signs or not? Your custom- neon sign is bound to be visible and stand out, but with just that much more thought you can make sure that it really does serve to attract passers-by to your store rather than the competition.
Lastly, seek out a designer that specialises in neon. It's no use getting a design produced by a graphic designer and expecting it to be translated exactly into neon. A custom neon designer will know how best to work with curves and colours to make a really effective sign that conveys your business brand and looks attractive.
Neon signs have an attraction of their own that hasn't ever quite been overtaken by the advent of LED signage. The appeal of neon lies in its warm glow, its hint of nostalgia for better times and its wide range of colours. But despite its association with past decades, neon can also be thoroughly modern.
The flexible glass tubes used to create custom-made neon signs can be bent and shaped to form almost any shape and design you can dream up. The creation of neon-signs is an art form more than a science and the resulting signs can be individual and unique. Exactly what you are looking for when you seek to differentiate your business from the crowd on the high street.
Think about your whole business brand when you are designing a custom neon sign. Should it be simple - just the business name in your brand colours? Or graphic, showing your highly recognisable logo? Fun, with a cartoon representation of your main product offering in bright neon shades? There are so many options that it can be quite bewildering.
Take a step back from your shop front or business entrance before you finalize a design. Look at the signs on each side of you and further down the street. What are they saying, how are they presented. Make a note of the colours used and the formats. Are they using neon or LED signage? Illuminated signs or not? Your custom- neon sign is bound to be visible and stand out, but with just that much more thought you can make sure that it really does serve to attract passers-by to your store rather than the competition.
Lastly, seek out a designer that specialises in neon. It's no use getting a design produced by a graphic designer and expecting it to be translated exactly into neon. A custom neon designer will know how best to work with curves and colours to make a really effective sign that conveys your business brand and looks attractive.
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